Your revenue is growing.Your cash flow should keep up.
Access working capital against eligible brand receivables without waiting for extended payment cycles.
Built for established influencer marketing agencies and talent businesses.
₹0
Outstanding receivable
Payment due in 60 days
Working Capital
Available now
30–90 Days
Typical brand payment cycles
Outstanding receivables
Capital tied up between delivery and payment
Working capital
Liquidity against eligible receivables
The core insight
The challenge isn’t revenue.It’s the time between earning it and receiving it.
Influencer marketing agencies and talent businesses operate in a unique cash-flow environment.
- Campaigns are delivered today.
- Talent and operating costs are incurred today.
- Invoices are raised today.
But brand payments may arrive 30, 60 or 90 days later. That creates a gap between when your business delivers value and when your cash becomes available.
Payment cycle
Campaign delivered
Value delivered today.
Invoice raised
Receivable created today.
Timing gap
GST due before the brand pays.
Brand payment
Cash finally arrives.
bridges the gap between invoice and payment.
The agency reality
Your receivables are outstanding.Your business still needs cash to grow.
Campaigns are delivered today. Talent and operating costs are incurred today. Invoices are raised today.
But brand payments may arrive 30, 60 or 90 days later. That creates a gap between when your business delivers value and when your cash becomes available.
Talent
Pay creators and talent on predictable cycles.
Campaigns
Fund the next campaign without waiting.
Operations
Cover payroll, GST and running costs.
Growth
Reinvest in scale while receivables mature.
Timing, not revenue
Turn waiting receivables into working capital today.
₹0
Outstanding receivable
Payment due in 90 days
Working Capital
Available now
Brand payment follows its normal cycle. CashNow bridges the gap.
The challenge isn't revenue.
It's the time between earning it and receiving it.
Receivables at work
Put your receivables to work.
Cash Now provides eligible businesses with access to working capital against outstanding brand invoices, subject to assessment and applicable terms.
Talent
Pay creators and talent on predictable cycles.
Campaigns
Fund the next campaign without waiting.
Operations
Cover payroll, GST and running costs.
Growth
Reinvest in scale while receivables mature.
How it works
A straightforward process.A smarter way to manage cash flow.
- 01
Submit
Submit an eligible invoice along with the required documentation.
- 02
Assess
We review the invoice, underlying transaction, counterparty and payment terms.
- 03
Approve
Eligible receivables are approved based on our assessment criteria.
- 04
Fund
Access the eligible value of your receivable upfront, subject to applicable terms.
- 05
Settle
The underlying receivable continues through its agreed payment cycle.
Simple for your finance team.Seamless for your client.
Who it’s for
Built for agencies that want to take control of cash flow.
Cash Now is designed for established influencer marketing agencies and talent businesses with established brand relationships, recurring revenue, predictable receivables and meaningful invoice volumes.
Established business
Established brand relationships
Recurring campaign revenue
Predictable receivables
Meaningful invoice volumes
Extended client payment cycles
Whether your business is scaling from ₹10 crore to ₹50 crore or managing a ₹200 crore business, working capital becomes increasingly important as the scale of receivables grows.
Your growth deserves financial infrastructure built to match it.
The difference
The difference is timing.
Your business has already created the value.
The campaign is complete.
The invoice is raised.
The receivable is real.
The only variable is when the cash arrives.
gives your business greater control over that timing.
Working capital control
More control over your working capital.
More control
Greater control over when working capital becomes available.
Talent payments
Maintain predictable settlement cycles for creators, talent and partners.
Campaign velocity
Deploy capital into the next opportunity without waiting for previous receivables.
Cash-flow visibility
Improve the timing and predictability of available working capital.
Built with an understanding of the creator economy.
Cash Now is powered by Paydsure, financial infrastructure built around the relationships and financial flows connecting brands, agencies and talent.
The ecosystem
- Brands
- Agencies
- Talent
Financial infrastructure supporting the ecosystem.
Application journey
From application to funding, stay informed at every stage.
Application submitted
Documents verified
Assessment
Approval
Funding
Visual preview only. Live application tracking will be available in the next phase.
FAQ
Questions, answered.
Your clients set their payment terms.You set the terms for your growth.
Access working capital when your business needs it.
Subject to eligibility, verification, credit assessment and applicable terms.